Privacy Policy
Your privacy is important to us. This policy explains how Aura Essentials collects, uses, and protects your personal information.
Information We Collect
Personal Information
We collect information you provide directly to us, such as when you create an account, make a purchase, subscribe to our newsletter, or contact us for support. This may include:
- Name and contact information (email address, phone number, mailing address)
- Account credentials (username, password)
- Payment information (credit card details, billing address)
- Communication preferences
- Product preferences and interests
Automatically Collected Information
When you visit our website, we automatically collect certain information about your device and usage, including:
- IP address and location data
- Browser type and version
- Operating system
- Pages visited and time spent on our site
- Referring website addresses
- Device identifiers and cookies
How We Use Your Information
Service Provision
- Process and fulfill your orders
- Create and manage your account
- Provide customer support
- Send order confirmations and updates
Marketing & Communication
- Send promotional emails (with your consent)
- Personalize product recommendations
- Conduct market research and surveys
- Improve our products and services
Legal & Security
- Comply with legal obligations
- Protect against fraud and abuse
- Enforce our terms of service
- Resolve disputes and investigations
Website Improvement
- Analyze website usage patterns
- Optimize site performance
- Develop new features
- Enhance user experience
Information Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:
Service Providers
We work with trusted third-party service providers who assist us in operating our website, conducting business, or serving customers. These providers have access to personal information only to perform these tasks on our behalf and are obligated to protect your information.
Legal Requirements
We may disclose your information if required to do so by law or in response to valid requests by public authorities, or to protect our rights, property, or safety, or that of our users or the public.
Business Transfers
In the event of a merger, acquisition, or sale of assets, your personal information may be transferred as part of the business transaction, with appropriate notice provided.
Your Rights and Choices
Access and Portability
You have the right to request access to the personal information we hold about you and to receive your data in a structured, commonly used format.
Correction and Updates
You can update your personal information through your account settings or by contacting us directly to correct any inaccurate or incomplete data.
Deletion
You have the right to request deletion of your personal information, subject to certain legal obligations and legitimate business interests that may require us to retain some information.
Marketing Communications
You can opt out of receiving marketing emails at any time by clicking the unsubscribe link in our emails or by updating your communication preferences in your account settings.
Cookie Preferences
You can control cookies through your browser settings and our cookie preferences tool. For more details, please see our Cookie Policy.
Data Security
Technical Safeguards
- SSL encryption for data transmission
- Secure servers and databases
- Regular security audits and updates
- Access controls and authentication
Operational Measures
- Employee training on data protection
- Limited access to personal information
- Incident response procedures
- Regular backup and recovery testing
Data Breach Notification
In the unlikely event of a data breach that poses a risk to your rights and freedoms, we will notify you and relevant authorities within 72 hours as required by applicable law.
International Data Transfers
Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data during international transfers.
Adequacy Decisions
Where possible, we transfer data to countries that have been deemed to provide an adequate level of protection by the relevant authorities.
Standard Contractual Clauses
For transfers to countries without adequacy decisions, we implement appropriate contractual safeguards approved by regulatory authorities.
Children's Privacy
Our services are not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information promptly.
Parental Guidance
Parents and guardians are encouraged to monitor their children's internet usage and to help enforce this Privacy Policy by instructing their children never to provide personal information without permission.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by:
- Posting the updated policy on our website
- Updating the "Last Updated" date at the top of this policy
- Sending email notifications for significant changes
- Displaying prominent notices on our website
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
Last Updated: January 15, 2025
Contact Us
Data Protection Officer
Email: [email protected]
Phone: +420 485 00 66 06
Address:
Aura Essentials
nám. Dr. E. Beneše 1
460 01 Liberec
Czech Republic
Business Hours:
Monday - Friday: 9:00 - 17:00
Your Rights
If you have any questions about this Privacy Policy or wish to exercise your rights regarding your personal information, please don't hesitate to contact us. We are committed to resolving any concerns you may have.
Response Time
We typically respond to privacy-related inquiries within 30 days of receipt.